Being intentional about diversity
Passing the Mac Bridge-From Left: Martin Sandoval, Lou Sandoval, Caroline Sandoval As a 20 year veteran of the marine industry and past commodore of Chicago Yacht Club, Lou Sandoval is a treasured cheerleader for everything boating, with his views enriched by his Hispanic heritage and #girldad status. Sandoval comments on the topic of diversity in sailing: I can say that where there have been some progress, there are still many barriers. Over a beverage some time, I am happy to share how it took the greater part of six years on the dealer advisory council to one of the largest global marine manufacturers to just create marketing collateral that depicted women at the helm. Because, you know – it is her boat too. Traditional roles have depicted women sunning themselves in the cockpit, the bow or down below. This was all for a manufacturer who was lead by a female CEO (great granddaughter of the founder) and extremely sound business leader. It’s not just sailing, it is the power industr